Privacy Policy
Last updated: May 1, 2026
Stone Hill Beverages LLC d/b/a blur(TM) ("blur," "we," "us," or "our") values your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you access or use https://drinkblur.com/ and related website pages, forms, email signup tools, retailer-location features, trade-inquiry tools, and other website functionality that link to this Privacy Policy (collectively, the "Site").
The Site is an informational website. We do not sell, ship, deliver, or otherwise distribute products directly to consumers through the Site. Product availability is limited to authorized retailers and trade channels in jurisdictions where lawful.
The Site and blur products are intended only for adults 21 years of age or older. Do not use the Site or submit information through the Site if you are under 21.
1. Information We Collect
We may collect the following categories of information, depending on how you interact with the Site:
1. Contact and identifying information, such as first name, last name, email address, phone number, company name, job title, and business contact information.
2. Age and eligibility information, such as confirmation that you are 21 years of age or older, state or jurisdiction information, and related compliance confirmations.
3. Inquiry information, such as messages, questions, comments, retailer requests, product-location requests, and other information submitted through contact forms.
4. Retailer preference information, such as the store, retailer, city, state, or market where you would like to find blur products.
5. Trade inquiry information, such as business name, business type, role or title, license type, license number, state(s) of operation, distributor or wholesaler information, retail or on-premise account information, authority to submit the inquiry, and other information submitted by distributors, wholesalers, retailers, on-premise accounts, brokers, or other trade contacts.
6. Marketing information, such as email signup status, consent records, signup source, marketing preferences, unsubscribe status, and interactions with our emails.
7. Device, internet, and network activity information, such as IP address, browser type, device type, operating system, pages viewed, referring pages, dates and times of visits, cookie identifiers, pixel identifiers, session information, and interactions with Site content or advertisements.
8. Analytics and advertising information, such as Google Analytics data, ad interaction data, audience-segment data, campaign performance data, and information used to help restrict marketing and advertising to audiences age 21+.
9. Social media or user-submitted content, such as information you submit to us through social media, tags, direct messages, hashtags, or other interactions with blur accounts.
We do not ask you to submit medical information, health information, precise geolocation, government identification numbers, payment card information, or other sensitive personal information through the Site. Please do not include sensitive information in any form submission.
2. Sources of Information
We may collect information directly from you when you submit forms, sign up for emails, contact us, submit trade inquiries, request retailer information, or interact with us on social media.
We may collect information automatically through cookies, pixels, tags, analytics tools, log files, and similar technologies when you use the Site.
We may receive information from service providers, analytics providers, advertising partners, email marketing providers, social media platforms, trade partners, retailers, distributors, wholesalers, or other third parties where permitted by law.
3. How We Use Information
We may use information for the following purposes:
1. To operate, maintain, secure, and improve the Site.
2. To respond to consumer questions, retailer-location requests, and other inquiries.
3. To process email signups and send marketing communications to adults 21+, where permitted by law.
4. To manage unsubscribe requests and maintain marketing consent records.
5. To provide retailer-location information and product availability information where available.
6. To evaluate trade inquiries from licensed or otherwise legally eligible distributors, wholesalers, retailers, on-premise accounts, brokers, and other trade partners.
7. To verify business identity, business authority, license information, age eligibility, jurisdictional eligibility, and other compliance-related information for trade inquiries.
8. To support adult-restricted advertising, analytics, and marketing measurement.
9. To monitor, protect, and secure the Site and our business.
10. To prevent fraud, misuse, unlawful activity, or unauthorized access.
11. To enforce our Terms of Service and other policies.
12. To comply with legal obligations, regulatory requirements, and lawful requests.
13. For other purposes disclosed to you at the time of collection or with your consent.
4. How We Disclose Information
We may disclose information to the following categories of recipients:
1. Service providers that help us operate the Site, host content, manage forms, provide inquiry tools, send emails, analyze Site activity, maintain records, or provide security services.
2. Email marketing and CRM providers that help us manage email signups, consent records, unsubscribe requests, and communications.
3. Analytics providers, including Google Analytics, that help us understand Site traffic and usage.
4. Advertising and measurement partners that help us measure campaigns, analyze interactions with advertisements, and support advertising restricted to adults 21+.
5. Authorized distributors, wholesalers, retailers, on-premise accounts, brokers, or other trade partners, when necessary to respond to trade inquiries, retailer-location requests, or product availability inquiries.
6. Professional advisors, such as attorneys, accountants, auditors, insurance providers, and compliance consultants.
7. Government authorities, regulators, law enforcement, courts, or other parties when required by law or when we believe disclosure is necessary to protect rights, safety, security, or legal interests.
8. Successors or assigns in connection with a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar business transaction.
We do not sell products directly to consumers through the Site.
5. Cookies and Similar Technologies
The Site may use cookies, pixels, tags, scripts, software development kits, and similar technologies for purposes such as:
1. Operating the Site and maintaining Site functionality.
2. Supporting age-gate functionality and remembering certain preferences.
3. Analyzing Site traffic and usage.
4. Measuring interactions with Site content and advertisements.
5. Testing and improving Site content.
6. Supporting marketing, retargeting, and advertising restricted to adults 21+.
7. Recognizing returning visitors.
Most browsers allow you to adjust cookie settings. Disabling cookies may limit certain Site features. Where required by applicable law, we will provide additional choices regarding cookies and similar technologies.
6. Analytics
The Site may use Google Analytics and similar analytics tools to help us understand Site traffic, user behavior, and Site performance. These tools may use cookies or similar technologies to collect information such as IP address, device information, pages visited, and time spent on pages.
You can learn more about Google Analytics and available opt-out tools from Google. If other analytics providers are used, the Site should update this Privacy Policy or cookie disclosures to identify those categories of providers.
7. Advertising and Marketing Choices
We may use information to support marketing and advertising restricted to adults 21+. This may include measuring ad performance, building or using audience segments, retargeting Site visitors, and understanding interactions with advertisements.
Depending on applicable law, some uses of cookies, pixels, or advertising identifiers may be considered targeted advertising, sharing, or sale of personal information. Where required by applicable law, we will provide mechanisms to opt out of targeted advertising, sale, or sharing of personal information.
You may unsubscribe from marketing emails by using the unsubscribe link in our emails. We may continue to send non-marketing or administrative messages where permitted by law.
8. Children and Age Restrictions
The Site and blur products are intended only for adults 21 years of age or older located in jurisdictions where access to the Site and product availability are lawful. We do not knowingly collect personal information from anyone under 21 years of age.
If we learn that we have collected personal information from someone under 21, we will take reasonable steps to delete that information. If you believe someone under 21 has submitted information to us, please contact us at Stone Hill Beverages LLC.
9. Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including responding to inquiries, managing email marketing, maintaining consent and compliance records, evaluating trade inquiries, resolving disputes, enforcing agreements, preventing misuse, and complying with legal obligations.
Retention periods may vary based on the type of information, the purpose for collection, legal requirements, and business needs.
10. Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no website, network, system, or transmission is completely secure, and we cannot guarantee absolute security.
11. Your Privacy Rights
Depending on where you live and subject to applicable law, you may have the right to:
1. Confirm whether we process your personal information.
2. Access the personal information we maintain about you.
3. Correct inaccuracies in your personal information.
4. Delete personal information we maintain about you.
5. Obtain a copy of certain personal information in a portable format.
6. Opt out of targeted advertising, sale of personal information, or certain profiling, where applicable.
7. Appeal a decision we make regarding a privacy request, where applicable.
To exercise a privacy right, contact us at Stone Hill Beverages LLC. We may need to verify your identity before processing your request. Authorized agents may submit requests where permitted by applicable law. We will respond to valid requests as required by applicable law.
12. Do Not Track and Opt-Out Preference Signals
Some browsers transmit "Do Not Track" signals. Unless required by applicable law, we do not currently respond to browser "Do Not Track" signals.
Where required by applicable privacy law, we will honor recognized opt-out preference signals, such as Global Privacy Control, for applicable opt-outs from targeted advertising or sale/sharing of personal information.
13. Third-Party Websites
The Site may contain hyperlinks to websites operated by third parties, including retailers, social media platforms, service providers, and other third-party websites. We provide such hyperlinks for reference only. We do not control third-party websites and are not responsible for their privacy policies, practices, content, or security. You should review the privacy policies of any third-party websites you visit.
14. Location and Jurisdiction
The Site is operated in the United States and is intended for adults 21+ located in jurisdictions where access to the Site is lawful. Product availability varies by state and locality and is limited to authorized channels where lawful. Information collected through the Site may be processed in the United States.
15. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. Updates will be posted on the Site with a revised "Last updated" date. Your continued use of the Site after an updated Privacy Policy is posted means you acknowledge the updated Privacy Policy.
16. Contact Us
If you have questions about this Privacy Policy or want to exercise a privacy right, please contact:
Stone Hill Beverages LLC d/b/a blur(TM)
1595 Reed Road, Suite 200
Pennington, NJ 08534
