
Behind the blur!
blur is a slightly sparkling THC beverage made to soften the edges and brighten the moment. Here's a little more about what's inside, how it feels, and how to find your pace.

THC 101
THC is one of the naturally occurring compounds found in hemp.
It works with your body’s endocannabinoid system, which helps shape things like mood, relaxation, and how you experience the moment.
In blur, THC is low-dose and easygoing. It’s the little lift behind the sip, made to help things feel a little softer, lighter, and more in the moment.
The blur effect

The First blur

The Sweet Spot

The Soft Landing
The feeling begins to mellow and smooth out. Still relaxed, just a little more settled.
Sip Smart:
How to Enjoy
a THC Seltzer
blur is low-dose, but a little can still do a lot. Ease in, let it build, and find the pace that feels right for you.

A Closer Look
Hemp-derived THC is the same THC molecule people have known for decades — just sourced from hemp rather than marijuana. Both hemp and marijuana are varieties of the hemp plant, but they’re defined differently by federal law. Hemp contains no more than 0.3% Delta-9 THC by dry weight, and products made from it (like blur) follow that same standard.
In blur, we use a small, intentional amount of hemp-derived Delta-9 THC — enough to soften the edges, not enough to overdo it. That low-dose approach is what makes blur sessionable.
What Makes
blur Different
blur is made to come on light, smooth, and easy. A little softer around the edges, a little brighter in the moment.
“blur-n” More: FAQs
What is Hemp-derived THC?
How is blur different from an edible?
How much THC is in a can of blur?
How long does a blur last?
How is blur legal?
Is blur lab tested?
Will blur show up on a drug test?
What’s in blur?
How should I drink blur?
Where can I find blur?
#drink_blur
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